BetterManagement is pleased to offer Marketing Measurement Today™ a Webcast series produced in association with MarketingNPV and SAS. The series features 30 minute sessions on matters of tactical marketing measurement.  Designed with the schedule of busy senior marketers in mind, these brief, targeted overviews provide practical information for today’s senior marketers.

Marketing Measurement Today™ is a trademark of MarketingNPV

Archived Seminars:

• Marketing Measurement Today: Symantec
  The Big Picture: Metrics as Fuel to the Business
  Archive Recorded on November 18, 2008
  
  
• 10 Ways to Improve Marketing Metrics in the Coming Year
  Archive Available – Presented November 11, 2008
  
  
• Selecting Your Key Marketing Metrics
  Archive Available – Presented October 14, 2008
  
  
• Technologies for Marketing Dashboards
  Archive Available – Presented September 9, 2008
  
  
• 5 Ways to Improve the Quality of your Forecasts
  Archive Available – Presented July 8, 2008
  
  
• Marketing Resource Allocation - How Much Budget Should you Ask For?
  Archive Available – Presented June 10, 2008
  
  
• Bridging Short- and Long-Term Paybacks in Marketing Measurement
  Archive Available – Presented May 13, 2008
  
  
• What to Cut? How to Pick Your Spots When the Budget Axe Looms
  Archive Available – Presented April 8, 2008
  
  
• Improving the Payback on your Portfolio of Marketing Initiatives
  Archive Available – Presented March 11, 2008
  
  
• Emerging Marketing Metrics
  Archive Available – Presented February 12, 2008
  
  
• What’s Holding You Back? A Guide to Overcoming the Obstacles to Effective Marketing Measurement
  Archive Available – Presented: January 15, 2008
  
  
• B2B Marketing Measurement Solutions
  Archive Available – Presented: December 11, 2007
  
  
• How to Create a Simple but Effective Brand Scorecard
  Archive Available – Presented: November 13, 2007
  
  
• Moving Beyond the Marketing Mix Model
  Archive Available – Presented: October 16, 2007
  
  
• 10 Things to Teach Your CFO about Measuring Marketing Effectiveness  
  Archive Available – Presented: September 18, 2007