There's no longer much of an argument over the need to measure marketing performance. But just how are CMOs faring with their new measurement-driven agendas?

BetterManagement is pleased to offer Measured Thoughts™, a webcast series produced in association with MarketingNPV and SAS.  The series offers a unique opportunity to gain executive-level insights into the efforts required to measure the effectiveness of marketing initiatives.

Join us as Dave Reibstein, managing partner of MarketingNPV, Wharton professor and past executive director of the Marketing Sciences Institute, speaks one-on-one with today's leading CMOs in the series Measured Thoughts.

Measured Thoughts™ is a trademark of MarketingNPV

Archived Episodes

• Sirius | XM Satellite Radio: Vance LaVelle, Senior VP Marketing, Sales & Service
  Published April 28, 2009 (Taped August 4, 2008)
  
  The challenge of launching a new industry, a new business model, a new way of listening, creates new challenges for marketers. Vance Lavelle addressed these challenges in a one-on-one conversation with Measured Thoughts host, Dave Reibstein.
  
  
• Newell Rubbermaid: Ted Woehrle, Senior VP Marketing & Brand Management
  Published March 2, 2009 (Taped September 29, 2008)
  
  Marketing at Newell Rubbermaid plays a key role in championing the company's long-term aspirations. Ted Woehrle, Senior VP of Marketing and Branding is responsible for brand reinvestments that provide the lift needed to meet financial objectives.
  
  
• Kodak: Jeffrey Hayzlett, CBDO and VP
  Published December 1, 2008 (Taped August 4, 2008)
  
  Chief Business Development Officer and VP of Kodak, Jeffrey Hayzlett, has been responsible for transforming "a Kodak moment" to "Kodak 2.0," a reinvented company based on highly-differentiated digital technology.
  
  
• Estée Lauder Companies: William Lauder, CEO
  Published October 13, 2008 (Taped June 2, 2008)
  
  “Bringing the best to everyone we touch” is the guiding vision of The Estée Lauder Companies. William Lauder, CEO, offers an executive view on marketing some of the world's best-known consumer-goods brands.
  
  
• Kimberly-Clark: Tony Palmer, CMO
  Published May 28, 2008 (Taped Mar. 17, 2008)
  
  Tony Palmer is responsible for marketing some of the world's most well-known brands including Kleenex, Huggies, and Scott to consumers in over 150 countries. Gain an insider's view on creating a substainable growth model.
  
  
• McNeil Consumer Healthcare: Ashley McEvoy, President
  Published April 7, 2008 (Taped Jan. 14, 2008)
  
  Ashley A. McEvoy leads a $4 billion Johnson & Johnson affiliate based in Fort Washington, Pa. McEvoy has worldwide responsibility for the strategic direction of the company’s upper respiratory, pain and gastro-intestinal franchises, and she heads the over-the-counter (OTC) business in the U.S.
  
  
• Diageo: Rob Malcolm, President, Global Marketing, Sales and Innovation
  Published February 22, 2008 (Taped Dec. 17, 2007)
  
  Rob Malcolm is responsible for driving the growth of many of the most well-known premium drinks brands and building a world-class marketing and innovation organization. Learn how this market leader uses marketing measurement to stay ahead of the competition.
  
  
• Vanguard: Sean Hagerty, CMO
  Published January 20, 2008 (Taped Oct. 30, 2007)
  
  Sean Hagerty is a principal and head of Marketing at Vanguard. Prior to his current position, Hagerty served in various capacities in Vanguard’s institutional businesses, including manager of the client services organization and the participant services group. 
  
  
• GE: Dan Henson, CMO
  Published November 15, 2007 (Taped Oct. 12, 2007)
  
  Dan Henson has been GE's chief marketing officer since January 2006. He is responsible for driving sales and marketing, sales force effectiveness, enterprise accounts, strategic marketing, advertising, branding and communications. He is also charged with cross-business marketing and sales initiatives, including Imagination Breakthroughs, Ecomagination and GE's Experienced Commercial Leadership Program.