A large financial services company deployed an outsourced data warehousing and business intelligence solution, which immediately improved its marketing efforts by 30% while simultaneously reducing its mailing expenses.

At the end of the second quarter in 1999, a division of one of the largest financial services companies in the United States had experienced a 40% drop in direct mail responses. Its mailing lists, which comprise 20 million direct marketing mailings annually, were performing sporadically at best. A couple lists would do well, and then they would drop off. The company couldn't discern any rhyme or reason for the changes. the lending firm decided to look for a new way to generate direct marketing leads.