One of the few benefits of a bad economy is that it is an opportunity for a stark assessment of what is working and what isn’t.

Account-Based Marketing is working.

ITSMA’s 2009 Services Marketing Budgets and Benchmarks Survey found that among companies with ABM programs in place, spending devoted to ABM increased from 14% of the marketing budget in 2007 to 16% in 2008. And these companies expect that spending on ABM will increase even further, to 21% in 2009.