Strategy Management and the Balanced Scorecard
By Paul R. Niven
The Senalosa Group
The Need for an Emerging Discipline of Strategic Management
Strategy is possibly the most discussed and debated term on the organizational
landscape today. In the past fifty years, a relatively short period in the
storied history of commerce, literally thousands of book, articles, and theories
have been produced; all promising to elevate organizations from the pack through
the use of a differentiating strategy. Most organizations have heeded this call,
forming strategies that range from "back of the envelope dreams" to highly
complex and robust analyses of current and future considerations. Sadly, while
strategy formation has seen prodigious growth, the same cannot be said of
strategy execution. In fact, the statistics are downright sobering – just an
estimated 10 percent of all organizations effectively execute their strategiesi.
The stakes in this game are huge with trillions of dollars of public money,
shareholder value, and careers on the line. In many cases the failure to execute
ultimately rests on the well-compensated shoulders of senior executives, and
when they fail to deliver they're quickly shown the door. | | Continued... to view the rest of this article and thousands like it, please create a FREE account from one of the options below.
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