Europe, Middle East, Africa l What's Behind Europe's M&A Boom?
IESE Insight
Despite EU market integration, most acquisitions and mergers still take place at a national level.

Predicting the Where with Spatial Intelligence
sascom Magazine
Learn where to open a new store, where to distribute supplies, where to add resources - and more.

Fixing the Marketing-CEO Disconnect
Harvard Business School Working Knowledge
In many companies, the marketing function has wandered far from the company's overall strategy. The result: lower margins and declining productivity, says Professor Gail McGovern. Learn what executives can do to repair the split.

Europe, Middle East, Africa l Do Drug Companies Deserve Their Bad Reputation?
IESE Insight
Who is writing the right prescription? In the world of pharmaceuticals, the top companies say one thing and their critics say entirely another... So, who is telling the truth and who should have to swallow the bitter pill?

Embracing the Intricacies and Consumer Power of Female Baby Boomers
In "Boom: Marketing to the Ultimate Power Consumer--The Baby-Boomer Woman", authors Mary Brown and Carol Orsborn contend that female baby boomers are a huge force in the marketplace. Learn why and how to reach this important customer segment.

View all Most Popular Library Items