| Library Overview
Explore over 3,000 business management articles,
white papers and case studies addressing Performance
Management, Financial Management, Business Intelligence,
IT management, and other critical business management issues.
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Eight Levels of Analytics
sascom Magazine
Not all analytics are created equal. Like most software solutions, you’ll find a range of capabilities with analytics, from the simplest to the most advanced. |
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Most Popular Library Items
As determined by number of views during last 30 days.
Seven Reasons to Get Over Your Fear of Social Media Marketing
ITSMA Marketing Strategist
The economic collapse has big implications for marketers who are already sick of social media (admit it, you're sick of it - at least a little bit). Cost cuts are coming—if they haven’t arrived already—and marketing will have to reprioritize, again. What Happens When Growth Stalls
What Happens When Growth Stalls by Steve McKee, Entrepreneur, BusinessWeek.com columnist and author of
When Growth Stalls: How It Happens, Why You’re Stuck & What to Do About It
Go from Campaigns to Conversations
ITSMA Marketing Strategist
The old tried-and-true push marketing campaigns just aren't going to work anymore. Customers now expect providers to understand their business, the issues they face, and the markets that they play in. Does Consumer Happiness = Time or Money Spent?
Stanford Graduate School of Business
"It’s Miller Time." "Live Richly." What do these vastly different marketing campaigns—one selling beer, the other financial services—have in common? They both focus on experiencing, rather than possessing, products. Europe, Middle East, Africa l Aldi: A Supermarket With a Reason to Celebrate
IESE Insight
Aldi's founders really do have something to celebrate: They are now at the top of Forbes's list of the world's richest people. View all Most Popular Library Items |
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