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New Business Management Items Leadership Is Responsibility, Not Power Stanford Graduate School of Business Dean Robert L. Joss of the Stanford Graduate School of Business defines what it means to be at the top: "It's any position where you take responsibility for a group with a mission to fulfill."
 | How to Be a Good Boss in a Bad Economy Stanford Graduate School of Business When cutbacks are necessary, can a good boss do right by the company's finances and staff? Stanford Professor Bob Sutton suggests ways to handle such situations with a minimum of harm to the people and company involved.
 | Delivering Enduring Environmental Credibility IESE Insight Once considered a marginal issue, the environment is now a hot topic that captivates public opinion worldwide. By adopting an optimal environmental policy, firms can gain an edge over their competitors and earn credibility.
 | Salient Advertising Gets Bigger Bang for Buck IESE Insight Advertising is a game in which firms spend – some say waste – money trying to attract consumer attention away from rivals. New research from IESE presents a model to help firms balance their ad spend and product prices and obtain higher profits.
 | Q&A: Getting Started for Performance Measurement Novices The Performance Measure Specialist This report contains Stacey Barr's responses to the majority of the questions asked by attendees to the live webcast, "Getting Started for Performance Measurement Novices," presented by Stacey for BetterManagement.com. |

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