Stop Looking in the Rearview Mirror to Predict the Future
Information Technology Services Marketing Association
Better allocation of marketing resources is a top benefit of measurement. A recent survey found that 76% of marketers are placing more emphasis on measuring marketing. Effectiveness skyrockets when marketers are accountable and results are measured.

Finding Your Organization’s Critical Success Factors
waymark solutions
Finding an organization's CSFs is relatively simple step, and is the focus of this article. Learn the process that can be run in-house without the assistance of complex methodologies that only a "brain surgeon" can operate.

Quick Monthly Reporting - Day Three or Less!
waymark solutions
Is your team one of the many who are sucked in by processes that have more in common with the Charles Dickens’s era than the 21st century? Each month-end had a life of its own. Does this sound familiar? If so, this white paper will show you the way.

The new metrics of corporate performance: Profit per employee
McKinsey Quarterly
Most measurements of performance are geared to the needs of 20th-century manufacturing companies. Times have changed. Metrics must change as well.

Shelf Life: Competitive Strategies for the Space Race
IESE Insight
The race is on for shelf space. As retailers squeeze more and more products onto their shelves, suppliers must play an intricate pricing game in order to keep their spot and generate profits for all parties concerned.